Many years ago I recall suggesting to a vegan restaurant in London that they shouldn't call themselves 'vegan' as that would restrict the number of customers they get, and instead they should call themselves 'vegetarian'.
I guess it's a bit like Vegfest calling themselves 'Vegfest' not 'VeganFest', so they can attract vegetarians as well as vegans.
Well how things have changed over the last couple of years. Veganism is contantly in the news, celebrities are embracing the vegan diet, and throughout the world more plant based cafes and restaurants are setting up. So why is it that some of these cafes and restaurants refuse to use the word 'vegan'? I even went to a vegetarian cafe in North London yesterday, which had lots of vegan cakes, but the words 'vegetarian' and 'vegan' were nowhere to be seen!
Veganism is cool. Veganism is popular. So come on guys, come out of the closet and state boldly "We are a vegan restaurant".... and you may be pleasantly suprised at how popular your establishment will become