For many vegetarians who want to go vegan, cheese is often the last thing they give up before making the change, and for many it's a struggle.
You as yourself why that is, particularly today when there are so many vegan cheeses available in supermarkets and health food stores.
Perhaps the answer is that cheese is so addictive.* And, interestingly, research has shown that the more processed and fatty food is, the more likely it is to be associated with addictive eating behaviour.
The key to cheese addiction is an ingredient found in dairy products called casein. Dr Neal Barnard of the Physicians Committee for Responsible Medicine has even decribed cheese as "dairy crack".
So how do you get yourself off cheese addiction?
Replacing with plant based cheeses is the obvious answer, but for many this isn't enough.
In my day job I'm a hypnotherapist and I use hypnosis to help clients break addictions such as smoking and cocaine. I've been vegan for over 28 years and wanted to help others become vegan. So I applied my knowledge of hypnosis and created a self-hypnosis recording which is available to listen to for free: www.youtube.com/watch?v=01Xd6fa7_zk
If you have a cheese addiction please listen to the recording daily (while seated, undisturbed, with your eyes closed) and let me know how you get on.
Note: Brian Jacobs is a registered clinical hypnotherapist based in London. He has been in practice as a hypnotherapist over 16 years, and has been vegan for over 28 years. His website is www.hypnoticsolutions.co.uk